This post contains affiliate links.

Travel blogging is all about being creative and sharing our passion for travel. However, there is still a science and a business behind it and it can’t hurt if your hobby makes a few bucks too!

Right now I travel as a freelance writer but I’m working hard to grow Slight North into a profitable travel blog that I can work on full time.

One way to do that is by using travel blogging statistics to understand the ever changing landscape of travel, blogging and digital marketing trends as the years go by.

Social Media Today reports that in 2017, the Top US Travel Publication was National Geographic Travel with an audience of over 27.9 million.

I say, dream big.

Any of our sites can reach numbers like that as well someday, and to do that I’ve compiled 24 travel blogging statistics from around the web to help shape your strategy in 2019!


Travel Blogging Statistics

1. Ten percent of photos taken by humankind took place in the last 12 months. – Jeff Bullas

2. The average word count of top-ranking content (in Google) is between 1,140-1,285 words. – Impact

3. Articles with images get 94% more total views. – Jeff Bullas

4. From a sample of over 266,000 emails, the average open rate for the travel category is 28%. – Hubspot

5. Only 21.8% of bloggers have been doing it for 5 years or more. – Blog Tyrant

6. Over 59% of bloggers say they have started a blog and then abandoned it. – Blog Tyrant


Statistics on Travel Trends

7. Millennials spend an average of 8.5 days on holiday while baby boomers spend 10.5. – City Base Apartments

8. Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017. – Phocuswire

9. In Q2 of 2018 69% of North American travel searches were for solo trips while 53% of European travel searches were for solo trips. – Sojern

10. Central Park in NYC is the world’s most photographed place, followed by Big Ben in London and the Eiffel Tower in Paris. – Expedia

11. Google searches for “solo travel” and “travel alone” were at the highest they’ve ever been in January of this year [2018]. – Intrepid Travel

12. The Middle East is the fastest-growing travel region in the world – with the Palestinian territories leading the pack at 57.8% growth in international visitors. – Intrepid Travel


Travel Planning Statistics

13. 40% of online travel bookings are now made via mobile devices. – Social Media Today

14. Three in five travelers who watch online video use it to narrow down their brand, destination, or activity choices. – Think With Google

15. 53% of travelers find holiday inspiration on Facebook, while 40% get that inspiration from peers. – Social Media Today

16. Pinterest reaches almost 2X more online travelers than top agency sites. – Pinterest

17. Up to 50% of travel enthusiasts use Instagram to find local places to explore, through day trips and the like. This is an element that many may not be aware of, or be capitalizing on. – Social Media Today

18. When planning trips, 49% of people look at travel content sites. – Social Media Today

19. Under-30 travelers also indicated they are doing more research as part of their trip planning. In the 2002 survey, respondents reported using an average of three information sources when planning travel. In 2017, that number increased to 10.5. – Phocuswire

20. More than 5% of all apps are travel apps and the average travel app loses almost two-thirds of users, 64%, after 30 days. The percentage rises to 78% after 60 days, and 82% after 90 days. – Phocuswire


Blog Content Statistics

21. Consumption of digital travel content sees double-digit growth year-over-year – Expedia Group

22. By 2021, video is expected to make up 82% of internet traffic, with 43% of consumers preferring video advertisements. – Sojern

23. When you are using video in your marketing mix, having the brand logo at the beginning can increase ad recall by 300%, even for those who skip. – Sojern

24. An overwhelming 90% of Millennials say brand authenticity is important, proving that younger consumers prefer ‘real and organic’ over ‘perfect and packaged’. – Social Media Today


There’s a lot of important info shared in these travel blogging statistics and all of the sources have plenty more nuggets of wisdom as well.

Whether you’re just getting into travel blogging or consider yourself a seasoned vet, we can all use these travel blogging statistics to improve our 2019 strategies!


This article is part of the Beginner Blogger series. Read the rest below:

Are you making these 9 common travel blogging mistakes?

24 (Mostly Free) Blogging Resources for Beginners

The Super Easy Guide to Basic SEO for Travel Bloggers

4 Places to Find Affiliate Marketing Opportunities

Then, explore the complete Travel Blogging series for more articles, tips, and advice from three years in the industry.


Did you know every time you read an article on Slight North, you're also planting trees in the Andes? Start here to learn more about our mission and how to get the most out of the site!


  1. Thank you so much Di – you’ve layed out the stats – which are quite often boring and dry – into an easy to read and make it easy to enjoy! Thank you – you’ve helped me shape my online travel business. Kelly-anne #katheculturaltraveler


Submit a Comment

Your email address will not be published. Required fields are marked *