Travel blogging is all about being creative and sharing our passion for travel. However, there is still a science and a business behind it and it can’t hurt if your hobby makes a few bucks too!
Right now I travel as a freelance writer but I’m working hard to grow Slight North into a profitable travel blog that I can work on full time. One way to do that is by using travel blogging statistics to understand the ever changing landscape of travel, blogging and digital marketing trends as the years go by.
Social Media Today reports that in 2017, the Top US Travel Publication was National Geographic Travel with an audience of over 27.9 million.
I say, dream big.
Any of our sites can reach numbers like that as well someday, and to do that I’ve compiled 24 travel blogging statistics from around the web to help shape your strategy in 2019!
Travel Blogging Statistics
1. Ten percent of photos taken by humankind took place in the last 12 months. – Jeff Bullas
2. The average word count of top-ranking content (in Google) is between 1,140-1,285 words. – Impact
3. Articles with images get 94% more total views. – Jeff Bullas
4. From a sample of over 266,000 emails, the average open rate for the travel category is 28%. – Hubspot
5. Only 21.8% of bloggers have been doing it for 5 years or more. – Blog Tyrant
6. Over 59% of bloggers say they have started a blog and then abandoned it. – Blog Tyrant
Statistics on Travel Trends
7. Millennials spend an average of 8.5 days on holiday while baby boomers spend 10.5. – City Base Apartments
8. Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017. – Phocuswire
9. In Q2 of 2018 69% of North American travel searches were for solo trips while 53% of European travel searches were for solo trips. – Sojern
10. Central Park in NYC is the world’s most photographed place, followed by Big Ben in London and the Eiffel Tower in Paris. – Expedia
11. Google searches for “solo travel” and “travel alone” were at the highest they’ve ever been in January of this year . – Intrepid Travel
12. The Middle East is the fastest-growing travel region in the world – with the Palestinian territories leading the pack at 57.8% growth in international visitors. – Intrepid Travel
Travel Planning Statistics
13. 40% of online travel bookings are now made via mobile devices. – Social Media Today
14. Three in five travelers who watch online video use it to narrow down their brand, destination, or activity choices. – Think With Google
15. 53% of travelers find holiday inspiration on Facebook, while 40% get that inspiration from peers. – Social Media Today
16. Pinterest reaches almost 2X more online travelers than top agency sites. – Pinterest
17. Up to 50% of travel enthusiasts use Instagram to find local places to explore, through day trips and the like. This is an element that many may not be aware of, or be capitalizing on. – Social Media Today
18. When planning trips, 49% of people look at travel content sites. – Social Media Today
19. Under-30 travelers also indicated they are doing more research as part of their trip planning. In the 2002 survey, respondents reported using an average of three information sources when planning travel. In 2017, that number increased to 10.5. – Phocuswire
20. More than 5% of all apps are travel apps and the average travel app loses almost two-thirds of users, 64%, after 30 days. The percentage rises to 78% after 60 days, and 82% after 90 days. – Phocuswire
Blog Content Statistics
21. Consumption of digital travel content sees double-digit growth year-over-year – Expedia Group
22. By 2021, video is expected to make up 82% of internet traffic, with 43% of consumers preferring video advertisements. – Sojern
23. When you are using video in your marketing mix, having the brand logo at the beginning can increase ad recall by 300%, even for those who skip. – Sojern
24. An overwhelming 90% of Millennials say brand authenticity is important, proving that younger consumers prefer ‘real and organic’ over ‘perfect and packaged’. – Social Media Today
There’s a lot of important info shared in these travel blogging statistics and all of the sources have plenty more nuggets of wisdom as well. Whether you’re just getting into travel blogging or consider yourself a seasoned vet, we can all use these travel blogging statistics to improve our 2019 strategies!